URBAN DECAY Eyeshadow – Half Baked

What it is:
An innovative eyeshadow that delivers a high-pigment, velvety finish that lasts.

What it does:
This eyeshadow features even softer, velvety texture and richer, more decadent color. Sweep on smoother, more uniform pigment and blendability, and longer-lasting, more crease-free wear. This array of shades features a completely revamped assortment of shadows in new finishes, and a redesigned token compact.

Formulated with Urban Decay?s Pigment Infusion System?, it acts as a vehicle for color that holds tightly to pigment so that the eyeshadow can glide on seamlessly. It features a proprietary blend of ingredients that allows color to fuse with the formula, resulting in high-impact color that stays on your lids.

What it is formulated WITHOUT:
– Parabens
– Sulfates
– Phthalates

What else you need to know:
This new assortment of shades features bestselling favorites, all-new shades, and several shades previously available in past palettes.

Each eyeshadow features packaging that?s inspired by New York City subway tokens. The chromed gunmetal compact has a clear window that allows you to see your shade and easily pop your shadows out and into one of the new customizable palettes.