American Crew Forming Cream shampoos out easily without residue, a humectant that provides movable hold, conditions and moisturizes hair, with a holding agent that encourages firmness, body, and fullness to the hair, softens and swells the hair shaft making hair appear thicker.
- What It Does: Helps hair look thicker. For light styling.
- Who It’s For: For all hair types. Ideal for men who haven’t used styling products and want to ease into the potential of styling jar products.