What it is:
A soft matte, long-wear foundation with buildable, medium-to-full coverage, in a boundary-breaking range of shades.
What it does:
Finally—the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.
What it is formulated WITHOUT:
What else you need to know:
How did Fenty Beauty nail the ultimate shade lineup? Obsessive research to create the perfect range of shades for all, exclusive insights from the world’s top makeup artists, and through extensive testing for real life on real women.
Fenty Beauty figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable long-wear formula that lets skin look like skin. Made for all women to love.
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that’s covered really, really well. But then if you’re very pale or if you’re very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”—Rihanna, Brand Founder
Fenty Beauty is 100 percent cruelty-free.