Which skin type is it good for?
What it is:
A bestselling, do-it-all cleanser for all skin types that instantly removes makeup and dirt without drying the skin.
– Dullness/uneven texture
– Firmness and elasticity
If you want to know more…
Fresh Soy Face Cleanser is your must-have cleanser and go-to makeup remover. This gel cleanser for all skin types gently washes off every day impurities like dirt and makeup—even mascara—without drying the skin.
The face cleanser tones, soothes, and softens the skin for a radiant, healthy-looking complexion. Amino acid-rich soy proteins help support natural elasticity and healthy skin, while rosewater is notable for its calming and balancing properties. The cleanser is further enriched with calming cucumber extract to soothe the skin and borage seed oil to nourish. Soy Face Cleanser is extra gentle and can be used daily, morning and night—even around the eye area.
What it is formulated WITHOUT:
What else you need to know:
“In the early ’90s, there was a great deal of buzz about the health benefits of soy. We were seeing it in the aisles of health food stores and reading about it in medical journals and nutritional literature, but no one was exploring its effects on the skin. We spent a few years researching the natural ingredient and introduced soy to the beauty market in 1999. As our first venture into skin care, the Soy Collection continues to hold a special place in our hearts.”—Lev Glazman and Alina Roytberg, Fresh Founders
In an in-vivo test:
– 97% reported more supple skin
– 93% said it soothed and softened their skin
– 90% said their skin was balanced and healthy-looking
– 86% felt it visibly improved the appearance of the skin
– 86% felt it left their skin toned and radiant
– To remove heavy makeup, apply Soy Face Cleanser on dry skin. Wipe off with wet cotton rounds, and rinse with water.
– Stash the to-go size in your gym bag to quickly wash off sweat and dirt after a workout without drying your skin.
– For a deeper cleanse, start with Fresh Soy Face Cleanser to remove impurities and makeup and rinse. Then, massage Fresh Umbrian Clay Purifying Mask onto face for 30 seconds, removing with warm water.